Brewing Heritage with a Modern Roast for Thaale Thaplu Estates ☕

Where Tradition Meets Timeless Design

Thaale Thaplu Estates, a heritage coffee brand rooted in the lush hills of South India, sought a visual identity that honored its legacy while resonating with today’s premium coffee audience. The vision was to craft a brand experience that felt as authentic as its origin — elegant, earthy, and evocative.

Designing a Legacy in Every Label 🎨

We developed a brand identity inspired by nature, craftsmanship, and culture. Hand-drawn botanical illustrations, vintage-style typography, and textured tones came together to tell the story of the estate — one of authenticity and artistry. The signature blue bird added a unique visual character, symbolizing purity and connection to the land.

Packaging That Speaks of Origin 🌿

Each variant of the coffee packaging was designed with a distinct yet cohesive color palette — from deep forest green to warm rustic brown — ensuring both visual harmony and easy differentiation. The result was packaging that stood tall on shelves, blending artisanal storytelling with contemporary aesthetics.

A Blend of Craft and Character ☕

Through thoughtful design choices, Thaale Thaplu Estates transformed into a brand that feels timeless yet current — celebrating its heritage while connecting with the new generation of coffee enthusiasts.

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